Hey there!
I'm Nicholas, and I've been crafting digital experiences since 99

I lead high-performance engineering teams and spend my days connecting the dots between Product, Design, and Engineering.

What I do best

Team Leadership: Building and scaling engineering teams from the ground up (created Fbiz's first engineering team, now leading at Wellhub)
Technical Strategy: Turning "impossible" deadlines into award-winning campaigns (Cannes & Clio survivor)
Performance Engineering: Because nobody has time to wait for slow websites
Cross-functional Collaboration: 25+ years of translating between Creative, Business, and Engineering teams

Wellhub - formerly Gympass (2021-now): Leading the engineering team behind the public face of wellness - websites, partner discovery, landing pages, SEO (basically everything that gets people in the door)
Sapient AG2 (2018-2021): Built 3 automation products for "creative at scale" - generating media, video, and campaigns automatically (we were doing AI before everyone called it AI)
F.biz (2007-2018): Built the engineering practice from scratch, worked on major campaigns for Vivo, Motorola, Netshoes, and Unilever
Early days: Survived the transition from Flash to modern web